What is the primary function of an insurance broker in healthcare insurance?

The primary function of an insurance broker in healthcare insurance is to assist clients in selecting appropriate health insurance coverage and policies. Brokers serve as intermediaries between clients—who may be individuals or organizations seeking health insurance—and insurance companies, helping clients navigate the often complex landscape of available policies.

Brokers consult with clients to understand their specific needs, preferences, and budgets, which allows them to recommend tailored coverage options that fit the client's requirements. They leverage their knowledge of the market to explain different plans, benefits, premiums, and potential limitations, enabling clients to make informed decisions.

While other roles in the healthcare insurance industry may involve underwriting policies or providing payments, these functions lie outside the scope of a broker’s primary responsibilities, which focus squarely on client advisement and support in the insurance selection process.