In terms of market strategy, what advantage do independent intermediaries provide?

Independent intermediaries provide the advantage of access to a broader clientele through various channels. This is because they are not tied to a single insurer and can represent multiple insurance providers. As a result, they have the flexibility to offer a diverse range of products to their clients, which can appeal to different market segments. This variety allows independent intermediaries to adapt to the specific needs and preferences of a wider audience, enhancing their reach and effectiveness in the marketplace.

Additionally, their ability to offer customized solutions rather than being limited to a single set of products enables them to attract clients with varying levels of risk and insurance requirements. This broad accessibility is a key strength when developing market strategies, as it allows independent intermediaries to establish relationships with a more extensive client base, ultimately driving business growth and success.